Can you comment on the novelties that you presented at your first time of this last edition of ICE in London?

At the ICE event, Evoplay marked a significant moment by releasing our long-awaited third flagship title – Adrenaline Rush. This cutting-edge 3D game, equipped with manual control, three characters, diverse storylines, and an extensive array of cars, generated a wave of excitement among the attendees.

The response to the game was fantastic, and it has garnered an overwhelming interest. It's not surprising, though, because Adrenaline Rush really stands out in the iGaming scene. We merged the ever-popular video game theme of racing, which ranked among the top 10 genres in 2023, with a gambling component.

Indeed, this distinctive combination is transforming the way products are approached in the iGaming industry. It signifies a substantial shift in our perception of what online gambling can be.

As the cherry on top, we introduced a comprehensive racing package showcasing not only the flagship title but also a video slot and instant game. By doing so, we cater to the preferences of both more conservative players and next-generation iGamers.

Could you describe your presence and experience at the ICE booth?

We had a really great time at ICE and it turned out to be super productive and rewarding for us. The atmosphere at the event was buzzing with meaningful conversations and innovative ideas, and being a part of it was truly inspiring.

Timed strategically with the launch of our flagship product, Evoplay's stand provided an immersive experience. The event visitors could ''test drive'' Adrenaline Rush, interacting with the display and getting a firsthand experience of the gameplay that awaits iGamers.

The unveiling of our flagship title, coupled with in-person communication with industry peers and our silver award for The Greatest Catch Bonus Buy in the Product Launch of the Year category at the Global Gaming Awards, all contributed to the sense of accomplishment during our team's visit to London.

In commercial terms, what is your evaluation? Did you achieve the goals proposed? Did new collaborations or business alliances emerge?

The initial objectives have been successfully achieved. Adrenaline Rush has garnered substantial attention from existing and potential partners, drawing interest from representatives in both established and emerging markets. The feedback we've got has provided us with a positive perspective on the increasing demand for the game.

We're seeing the keen interest shown by several influencers who are exploring further collaborations and promotional opportunities. Though it's still early days, the initial feedback indicates a promising outlook for Adrenaline Rush within the iGaming community.

When discussing new trends – Do you use artificial intelligence for your products, services or user experience?

We've brought some AI into our operations, but we're being extra careful to ensure we follow all the regulations. We're only going for the tools that we have full confidence in. Our main goal is to use AI to tackle mundane, everyday tasks, making our workflow smoother and improving efficiency across the board.

Take searching for references and generating different materials, for instance. AI has become a handy tool there, freeing up time for more creative and specialised tasks. But, of course, we keep a close eye on things to make sure the accuracy is on point.

As AI keeps advancing, we're committed to staying adaptable. Our goal is to use AI tools in a way that's effective and responsible, fitting seamlessly into our work.

What aspects can you highlight from this last edition in London? And how are you preparing for Barcelona 2025?

The last ICE in London had this unique energy, especially with the knowledge that it was the final edition at that location. Showcasing Evoplay's flagship game was a smart move.

Currently, we're in the brainstorming phase, exploring different concepts for the next ICE in Barcelona. Our key focus is spotlighting our gaming portfolio and forging stronger connections within the industry. It's a bit early to pin down the exact direction or format, but we're dedicated to bringing in new and innovative ideas.

Anything else to add?

I'd like to highlight some key trends from ICE that caught my attention. Firstly, it's notable how more iGaming brands adapt their content to reach a wider audience, mainly targeting the new generation of players.

Additionally, there's a sense of optimistic anticipation regarding potential changes in the regulations of markets where online gambling is currently restricted.

Moreover, there were widespread discussions about the use and regulation of AI in the realm of iGaming.

These trends indicate that the industry is on a dynamic and progressive trajectory that is likely to persist.